KRITIKA: For Your wedding Trousseau and Designer Lehengas
I was an engineer and MBA marketing professional working in a marketing executive firm, prior to becoming an entrepreneur. Thanks to my mom and aunts, I had an inclination towards arts and crafts since my childhood.
Creating something creative at home was more of a hobby for me and I used to do such creative works like painting and sketching even after coming back from office. I considered these as my stress busters.
After marriage, I got stuck in family responsibilities like most women and gave up my job. But it was entirely my choice to give preference to family life than a corporate career life and I don't have any regrets in that. But, I never gave up my interests. I always dreamt of creating an empire like fashion designer Sabyasachi. But, then I got pregnant and my passion took a backseat for some time. Thankfully, my husband was very supportive and loving, including my parents who pushed me to pursue my dreams, and just after three months of delivering, I clearly made up my mind to follow my dreams
The brand “Kritika” was launched
In 2017 with a 3-month-old baby in my arms but with full support from my husband and parents, my brand “Kritika” was launched. "Kritika" is entirely my own, and I feel proud to play multiple roles as the founder, the runner man, the delivery boy, the packer, the financer, and of course, the new mom.
For all aspirant entrepreneurs, all I want to say is that "Take the leap, follow your dreams"